BASIC WORK

• analysis of the communication state of the client and of the general business situation in which it operates in order to study and plan a right communication strategy and to choose the best communication instruments
• definition of the communication goals which will support the company strategy
• definition of a strategic communication plan, making reference to the targets relevant for the client
• definition and organization of the action plan and of the respective instruments
• result evaluation for the short or long period

RELATIONSHIP WITH MASS MEDIAS – press office for a long period – for the improvement of the company image or the product brand – or for a short period – related to a single event (focused mailing lists, press releases, texts, press survey monitoring)

PRESS OFFICE FOR PRODUCTS OR FOR THE COMPANY ACTIVITIES based on a mix of actions and instruments:

• focused mailing list, made up by interesting medias to involve
• realization of press releases and press kits
• news release videos for tv
• press conferences e press briefings
• press tours in editorial offices
• press survey
• continuative monitoring of the company/product image given by mass medias
• organization of events (invitations, press kits, follow up)

ORGANIZATION OF PRESS CONFERENCES or press meetings in order to talk about and analyze some relevant news

EVENTS planning and organization of congresses, awards, shows and other kind of events

Our activity involves:

• definition and strategic planning of the event
• analysis of the possibility to realize it, considering the economic aspect
• definition of the themes, contents and instruments to be communicated
• definition of the target to be reached by communication
• check of the times, costs and people
• check of the results

ACTIVITIES RELATED TO THE MARKETING AREA advice for the promotion activities which have to give value to a product towards a specific target

PRODUCT LAUNCHING organization of conventions or workshops, partecipation to fairs, organization of educationals for specific targets

GRAPHIC SUPPORT for the creation of the company graphics

PUBLISHING creation, writing and publishing of house organs, newsletters, company videos